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BUSINESS CONSULTING

Customer experience by design, not by accident.

CX Transformation turns customer experience into a measurable growth lever. We help organizations map and redesign journeys across channels, build CX capability and governance, and enable the right CX technology for consistency and personalization. With VoC insights, omnichannel execution, and clear metrics like NPS, CSAT, and CLTV, we reduce churn, boost loyalty, and improve service outcomes at scale.

Challenges faced by Customer

CX is inconsistent across channels, geographies and touchpoints

Feedback and NPS exist, but don’t drive real decisions or change

No clear roadmap from “today’s CX” to “future, differentiated CX”

CX is seen as a function, not an organisation-wide responsibility

Augmenter’s Solution

Define CX Vision

Define a clear CX ambition aligned to business goals and brand promise

Assess CX Maturity

Assess CX maturity across journeys, data, governance and culture

Prioritise Key Journeys

Prioritise moments that matter across customer and partner journeys

Build CX Roadmap

Build a CX transformation roadmap covering strategy, capability and technology

1. CX Strategy

Know where you are today, and where CX needs to go next.

Maturity Assessment:
  • Assess current CX maturity across:
    • Vision & governance
    • Journeys & processes
    • Data, feedback & analytics
    • People, skills & culture
  • Identify strengths, gaps and quick wins
Future of CX:
  • Define your CX ambition and guiding principles
  • Articulate signature experiences you want to be known for
  • Prioritise journeys, segments and use cases for the next 2–3 years
CX Strategy – Focus Areas:
  • CX Strategy – Focus Areas
  • Link CX goals with business metrics (retention, NPS, share, profitability)
  • Identify priority journeys and moments that matter
  • Build a phased CX roadmap with clear initiatives, owners and milestones

2. CX Capability Design

Build the journeys, capabilities and tech that make CX real.

1. CXT – Transformation Journey

  • Design data-driven visibility across key commercial and service processes
  • Simplify workflows using lean principles and automation
  • Move to exception-based management instead of manual case-by-case handling

2. CX Technology

  • Identify the CX tech stack across:
    • Feedback & survey tools
    • CRM & case management
    • Analytics & reporting
    • Engagement, marketing and service platforms
  • Ensure tools are mapped to journeys and use cases, not just departments
  • Design a roadmap for CX data, integration and automation
Outcome of CX Capability Design:
  • CX becomes an institutional capability, not a one-off project
  • Journeys, people and technology work together to deliver the designed experience
  • Your organisation can scale CX with consistency and measurement

Key Benefits

Consistent, branded experiences across key journeys and channels
CX initiatives linked directly to measurable outcomes and KPIs
Clear path from current state to future-state CX
CX embedded into how teams work, decide and measure success

Design and deliver customer experiences that drive measurable business impact.

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